Logistics has always been a flawed ceramic machinery business development, the moment, the network is the trend of development of electronic business. Increased logistics costs, will inevitably lead to rising product prices, the most direct result is that sales are down, ceramic machinery ceramic machinery and consumer goods will be reported to the daunting mentality, which for the development of the electricity supplier of ceramic machinery enterprises is very unfavorable. In response to this situation, ceramic machinery enterprises can develop logistics alliance to reduce product costs, so as to strive for greater profit margins in the fierce market competition.

Logistics ceramic machinery enterprises into even greater pressure

Ceramic machinery enterprises, increase their production costs Logistics. On the one hand, it is known ceramic machinery products are bulky products in the logistics industry, and the cost and logistics arises directly linked to the weight of the product. Sales is not a single sale of ceramic machinery products, if consumers buy a certain a product, the entire room must be unified ordering, so the logistics costs for businesses are spending a small fortune; on the other hand, to ceramic machinery Product quality is the need for security, to consumers must be intact when. The ceramic machinery itself easily damaged in transit on the way, after the arrival of the goods transported upstairs, installation requires enterprises to bear the cost of certain insurance premiums. This is in fierce competition in the market for ceramic machinery enterprises undoubtedly increase the costs, and increased costs will make companies into even greater pressure.

Ceramic mechanical consumers, logistics emerging issues affecting the overall quality of service of ceramic machinery enterprises to some extent, reduce position in the minds of consumers. In the questionnaire for the ceramic machinery industry generated stream, we found that 21.2% of consumers reflect ceramics machinery scratches and damage, 26.9% of consumers reflect the logistics side delivery time delays, problems for delivery time , consumer satisfaction for ceramic machinery logistics only 15%.

From this set of data, we can see that logistics problems play a role in the buying process hinder consumers in ceramic machinery. With the people's quality of life improved, consumers are in addition to product quality requirements beyond, the quality of service is also highly concerned about the product. Ceramic machinery product quality even higher, in the logistics bad impression to consumers is also not conducive to long-term development of enterprises, and logistics problems will directly reduce consumer acceptance of overall service quality of ceramic machinery enterprises.

Ceramic machinery business development of the logistics alliance did not form an overall concept

Logistics alliance in the moment of ceramic machinery companies did not form a holistic concept. Logistics alliance is manufacturing, sales, logistics companies based on mutual agreement and formal establishment of a logistics partnership. Logistics Alliance is to achieve than the individual engaged in logistics activities to achieve better results in the formation of a mutual trust between enterprises, risks, revenue sharing logistics partnerships in logistics alliance formed by complementary contract.

Logistics Alliance is an effective development model reached a common interest between the ceramic machinery enterprises and distributors, and logistics providers. Through cooperation, ceramic machinery enterprises can obtain lower transportation costs in the logistics side, and logistics providers through long-term cooperation contract with the ceramic machinery enterprises can ensure the company's normal income; ceramic machinery enterprises and logistics providers premise market positioning communication next, ceramic machinery manufacturers can provide more customer-ceramic machinery dealers logistics company, logistics companies can avoid damage to the ceramic machinery problems and delays in the transport process.

Select the logistics alliance of logistics enterprises to market positioning

Ceramic machinery enterprises in the fierce competition in the industry in order to enable enterprises to obtain greater profit margins can be logistics alliance. But partnership is not simply a logistics alliance ceramic machinery enterprises and logistics companies, enterprises in the choice of when to pay attention to the logistics side of the following two aspects: on the one hand, ceramic machinery enterprises in the choice of logistics alliance partner, pay attention to the logistics service provider Suppliers species. With the current development of the logistics industry, the logistics company is no longer simply to help companies transporting goods, transporting them to the main direction of its own corporate standards in their size range of services and logistics, which also determines the type of logistics enterprises.

Therefore, the choice of ceramic machinery enterprises in the logistics business should market positioning, choice and their business partners meet high; on the other hand, to clear the logistics partner of the business strategy. Party logistics business strategy is meant to include basic transport functions, including management, distribution, circulation, processing, information, planning and strategy. Ceramic machinery business experience to understand the logistics provider strategy can effectively help enterprises understand the problems of ceramic machinery products in the transport process may occur, so that the ceramic machinery enterprises to effectively circumvent these problems.

Development of ceramic machinery industry today, competition performance has become more diversified, in order to gain a firm foothold in the market, the first solution is the logistics flawed. Logistics as an industry chain development can make resources more effectively integrate and use, which is the whole ceramic machinery industry is a new momentum of development.