There is no doubt, will be able to have a leap of development after the enterprises to establish a brand image, both in the short term or the long term will be to guide the direction of development of the market, ceramic machinery enterprises how to really stand up to do the master, to seek their own longer term development and become the most worth exploring current and urgent problem.

Contradiction manufacturers and "landlord" is more prominent sellers

Between companies, distributors and stores, "Landlords" type of conflict is not a whim, as early as the beginning of development of the industry has emerged, but before the domestic industry is in a golden growth period, the rapid development of ceramic machinery enterprises, the face of strong home stores, manufacturers still profitable, contradictory and did not now so prominent. Assistant to the Chairman of the Board of Directors 钟海舟 Federal Furniture Group also said that there are different positions between the respective manufacturers and stores, the living environment in the home furnishing industry more severe situation, the contradictions between the manufacturers and sellers "landlord" is even more prominent up .

Faced with increasingly strong need to find another way home store

Forecast, after the traditional home stores and regional stores will be difficult to exist, or I go to die, or be acquired stores nationwide, it is difficult to go the other way. It also determines the flooring manufacturers dependent on the hypermarket will become increasingly strong. This must rely on store channel model, making the floor more and more companies subject to the "landlord" stores, especially the flow of giant national home, the greater their right to speak.

Obviously, companies such broken teeth inside throat practice of course, not a permanent solution. Faced with increasingly strong home stores, we must find another way.

Stores and other channels through the terminal after all, a clear way

Self-built channels undoubtedly require enterprises with strong courage and confidence, courage and confidence existing one is brand visibility and credibility to bring the industry "big brother-type", and the other is "fearless" type. However, in the ceramic machinery industry point of view, often have just developed enterprise, they are generally small-scale operations, stationed itself does not have the ability to store.

Big brands self-built channels, after all, a clear way through stores and other terminal channels. Such companies often already have wide popularity, occupied stable market share, the so-called "sell themselves", as long as the brand is good, reliable products, home services, no matter where you end, consumers will naturally find a home .

In addition, that it is on the rise, growing business types. Such enterprises are often difficult to break off relations with the store, can only continue to go beside the "good shade tree," the road. For such enterprises, efforts to develop its own brand, enhance brand competitiveness is particularly important. With the expansion of the global home stores, their bargaining power will become increasingly strong, repeated FMCG and consumer electronics industry are the way to go, the manufacturers compete value chain.

Channel evolution, determine the future trend of ceramic machinery industry will be greater the greater, the smaller the small ones, and even disappear. This reality is very cruel, and within the industry last year, there were already a number of small businesses have closed down, the industry reshuffle has begun to address some of the forces of medium-sized enterprises. In this harsh environment, business and channel the course of the game, the only effective weapon is the enterprise brand.

The nature of the value chain of contention is who can better understand consumer value, who is the spokesman for the interests of consumers, but only the brand have such charisma, brand larger enterprises themselves to the more right to speak, but also its in front of "landlord" stores enjoy the right to speak only bargaining chip.

Ceramic mechanical products in order to develop long-term, then you must go the road of brand, by improving product quality, improve service levels, so as to make ceramic mechanical products for enterprises to win more benefits, but also for your business to create a more and more brilliant.