Consumer demand will determine the sales of ceramic machinery market, but in recent years, since a second-tier cities housing prices climbing higher and higher, the rigid demand of consumers has not been released, ceramic machinery market has also been hit, ceramic machinery enterprises how to do to out of the woods open up new markets? at a second-tier cities real estate market downturn, the four-tier cities by the impact of real estate is relatively small, so there are a lot of ceramic machinery companies fought three or four markets.

However, the limited capacity of three or four markets, consumer purchasing power is weak, is not suitable to go high-end line of ceramic machinery enterprises to enter, there are third-tier cities to dealers: "priced at around 1,000 yuan wood composite doors closed most pro-consumer Lai , a relatively high price of real ceramic machinery only villa owners will buy, but the four-tier cities limited number of high-end consumer products, high-priced ceramic machinery poor sales. " Three or four lines from the actual market situation, not all businesses are suitable for channel sink. So he moved to tier cities can only alleviate the current pressure on the market of ceramic machinery, ceramic machinery market will not become a "straw."

Relevant data show that China's ceramic machinery industry has nearly 400 billion yuan in the market, so ceramic machinery enterprises currently encounter development bottleneck only temporary, companies want to market confidence in the product and not be in disarray.

In fact, for ceramic machinery enterprises, today happens to be a bottleneck in the development "skills" a good opportunity. Ceramic machinery enterprises should be the focus of development on enhancing the brand influence and improve the internal management issues, by the extensive operation into a fine management. So not only win in the "light city" a development world, it can also ensure that after the real estate market recovery in the most powerful explosive won the right to speak of the market.

Ceramic machinery enterprises increasingly strong emphasis on brand, and brand-building is a long process of accumulation, there are a lot of businesses for the benefit of the price war at disturbing the market, this will bring bad influence development of the ceramic machinery industry, but also It is not conducive to peer development. So ceramic machinery enterprises to build a good brand image development is imminent.

Ceramic machinery enterprises in brand building process to recognize custom ceramic machinery production particularity, other companies can learn from the experience of Chen Gong combined with their own advantages and characteristics, and work out a long-term brand-building plan can be implemented effectively, the brand building into strategic business development goals.

Brand building requires a lot of manpower and financial resources, but some ceramic machinery enterprises are small workshops started, they have experienced hardships, but also has one of the market, do not want to spend much energy and money to build a brand, so our ceramic machinery brand building of the road industry is still very long.