It is understood that after the Spring Festival this year, ceramic machinery industry competition will increase, affected customer resources, in particular the market saturation, forcing ceramics processing equipment also had to cut prices. For lower prices, most ceramic machinery enterprises responsible person said, this year's profit dropped a lot compared to last year, there are individual companies declining margins higher margin.

At the same time, many ceramic machinery enterprises expressed concern that problem by increasing the prices of end products to solve the cost, so that dealers, engineering, retail customer base increased pressures, coupled with the fierce market competition, overcapacity, consumers do not buy, inventory and other issues, resulting in failure to return the invested funds, cash flow, industry chain appeared cassette, it is difficult to digest the problem of rising costs through product end prices.

At present, China's ceramic machinery industry faces two major challenges. The first is energy conservation through technological advances will reduce energy consumption in production; in addition to produce ceramics through innovative energy-saving effect of processing equipment. Product prices do not rise into the white-hot stage, it is the first internal digestion, or non-profits and the choice of lower and lower prices, are needed to control their own. Just as there are ceramic sanitary ware industry reshuffle phase of the wind, the price surge is a phenomenon ceramic machinery market, but also boost the industry reshuffle.