Wagang ancient ceramic texture, auditorium black and white leather stools, dark blue oval chairs've arranged seats guests, as well as domestic ceramics delegation visited Italy, USA, Germany and other countries makes up a huge picture on the wall indoor walls, blending modern and ancient. Compared with previous years, recently held its ninth Chinese ceramics industry cutting-edge list launch venue is more like a "show", exudes a deep sense of "Art Fan."

This is perhaps the person in charge of Li Xinliang new list organizers frequently tour the past two years to study abroad, feel the exhibition after: To change the "price quality bad" international image, domestic ceramics industry must enter from a purely technical attention to "design era ", so as to become an international" high rich handsome "," white Formica. "

This is the industry that the industry "Oscar" of the list, are working hard to bring new strength to the industry, cutting-edge thinking every year, and has been emphasizing internationalization. The past two years, has formed a delegation visits Italy, Spain, Germany, Korea, Italy, Britain, the United Arab Emirates and other countries of the ceramic or ceramic industry exhibition, in overseas markets saw and heard, the more so, Li Xinliang felt, in the new economic cycle ceramic industrial upgrading and transformation of the direction of the design, and to be good at Butt top international design resources.

Dubai does not believe that "China Ceramics"

Not long ago, Foshan ceramics industry veteran Shi Luojie with ceramic business group visits Dubai and the Middle East ceramic sanitary ware market in Dubai and the Middle East region is very well-known ceramic sanitary distribution center - building materials Street Sharjah, let Roger that "space chaos" is , one with traditional Chinese characters labeled as "brilliant family" of ceramic shop, selling tiles are unheard of before him Foshan brand, Kandian people are local Arabs, in front of them that a group of people Foshan ceramics, do Russian business.

Roger specially careful in Sharjah Building Materials street stroll a few times, seen here in the domestic Chinese brands are mostly never seen before, never heard of. Sharjah Building Material Street, "Made in China" is synonymous with cheap, quality is often criticized. Roger introduced to the bathroom, for example, show up the quality of its "poignant" toilet panel glance that this is made from recycled plastic, pale and without texture.

"Although the Middle East market is every Chinese enterprise in the eyes of potential in emerging markets, but Chinese products in the Middle East market marginalization and low of increasingly serious." After participating in early November held five building materials industry exhibition in Dubai, Tao City newspaper, vice president Du was lamenting about Sharjah over 5000 ceramic sanitary coverings, although Chinese products accounted for more than 1/3, but the prices of similar products generally only Italy, Spain or even 1/4 1/3 products, such as the Italian product per square meter the lowest price of 70 dirhams (local currency unit, and the RMB exchange ratio of 1: 2 or so), while Chinese products at the lowest 20 dirhams, and the general price between 30-60 dirhams.

Building materials industry, five from Dubai Exhibition Booth more can see the "clues", European companies occupy the best position, using special equipment exhibition, has won many merchants advice and praise; the other hand, Chinese companies are generally standard booths and paperback, shrink edge position in the hall, and popular in the doldrums. Last year a lot of person to be a business owner, do not come to the exhibition this year.

Du was once talking with many of them from Saudi Arabia, Iran, Qatar, buyers at the Dubai show, make him embarrassed, these Middle Eastern common perception is that China is no guarantee of product quality, the only reason is that cheap procurement. In fact, many Middle Eastern businessman has formed a "stereotypes" that the Chinese people sell is cheap, if Chinese people selling Italian tiles, often considered to be the sale of counterfeits.

In the Middle East, worked hard for 11 years, Eastman (Middle East International) Building Materials Group Chairman Wu made recent experiences may prove Du Jun 'concerns. " Eastman company received orders for a 6,000 bathroom, he found a better domestic brands, but they were turned away because of the quality problems, and finally had to purchase well-known international brand TOTO toilet. TOTO toilet unit price of about 3,000 yuan, domestic toilet unit price of about 300 yuan, the price difference of nearly 10 times the "undefended" in Italian fashion

Market situation in Dubai is just the domestic ceramic enterprises to explore international markets in miniature. From many internationally renowned exhibitions and to Spain, Germany, and business trips all the way down, Li Xinliang believes that Chinese ceramics and European and American ceramics are treated differently in the international market, and learn from peers in different countries, the entry point for innovation and development of ceramic design, driving the transformation and upgrading of domestic ceramic industry through the design talent.

This has been recognized by the industry. At yesterday with the launch of the ceramic industry cutting - edge list synchronization at the "cutting-edge · New Era" Forum, President of Guangdong Ceramic Industry Association Chen ring, Jane ceramics Zhilin Li, Chairman, specifically ceramics chairman Feng Hongjian, Mona Lisa Ceramics director Zhang Qi Kang and other industry luminaries, on a new economic cycle, the ceramic industry upgrading collision thinking, design innovation has become a hot vocabulary.

Domestic ceramics traditional marketing model, companies by engineers manufacturing, product design, and then by the marketing plan to promote. However, Italy, Spain and other mature well-known brand is the integration of design, because this is their relatively high value-added products. Visible, domestic engineers to design products by foreign designers throughout the system, which is the difference lies. Chen ring said that domestic enterprises simply imitate foreign products paths are "closer and die", to learn foreign enterprise integrated design concept.

On the International Ceramics Fair in Bologna and other famous exhibition, Chinese people by foreign exhibitors refused to visit, take pictures of the news, "endless", but Li Xinliang introduction, Italy, Spain and other countries in the design of ceramic enterprises to domestic enterprises "and undefended" because they want to occupy in the huge Chinese market, "place" and therefore very open mind, but domestic enterprises should be good cooperation and exchange with them.

"Italy has a well-known film" Rome, Open City ", Italian design is 'undefended' is." Li Xinliang said that in September this year, the Italian delegation to participate during the Rimini International Ceramics Technology Exhibition, is to build a Sino-Italian exchange of learning The platform, to grasp the future of ceramic design, Italian ceramic machinery and equipment committee, Rimini International Exhibition Center and Tao City newspaper on co-sponsoring the "Italian Ceramic Design Conference", there are five well-known Italian design firm close contact with domestic ceramic enterprises .

Ceramic design for the domestic exchanges with the outside world, Lin Wei, vice president of Eagle ceramics had recommended the establishment of a ceramic industrial design "Central" in Foshan, through benchmarking enterprises and governments to undertake phase, to attract talent to cooperation, the establishment of industrial design The research department, based on the design concept nationwide, worldwide, guide, regulate, improve product design standards Foshan Ceramic Industry.