According to the latest data released by the Italian ceramic sanitary ware industry show that the Italian ceramic machinery sales last year, there has been declining relative to 2011 results, which mean that the Italian ceramic machinery market in a downward trend which began? And in the first half of 2013, Italy domestic ceramic sanitary ware market conditions are poor, there was a certain decline. However, in terms of the proportion of the total amount, the total amount of imports still accounted for an absolute advantage over the more than Qicheng proportion. And China's position in the international ceramic sanitary machinery is more sturdy, Chinese ceramic machinery in the world the highest market share exceeds 70 percent or more, and thus the formation of an Italian ceramic machinery competitive situation.

Italy is currently the object of ceramic machinery exports are mainly European countries as well as two important countries in the Middle East region, and for the export market share in China and the Americas rarely, this is because the Chinese and American markets its ceramic machinery industry is also very large, especially China and Italy in the Middle East market competition was very intense, although the Italian production of ceramic sanitary ware products such as machinery and in the quality of the overall higher than China, but after all, in terms of quantity and price fails to account for the advantage, besides Chinese ceramics machinery industry to further efforts to develop high-end machinery, in order to meet the needs of future social competition. In this case, China's ceramic machinery enterprises should develop a long-term development mechanism, not to go step by step showing the development of an aimless.

The current status of the entire Italian ceramic sanitary ware industry is not very good, although the Italian companies are among the industry's power to send, but the pattern of the European economy in view of the belly, the Italian ceramic sanitary ware industry is mired in which, after 2011, after the rally, resulting in a significant decrease in 2012, the number of employees throughout the industry with only about 6,000 people. So how to maintain strong growth? Change from the number two and number of employees can be seen the current situation in Italy ceramic sanitary ware industry is not good, so we Chinese ceramic sanitary ware companies why fear?

At present, China ceramic sanitary ware companies should see their situation, to see the various markets in the world situation, do not be intimidated by foreign companies dressed in old coats, they brazenly expansion in China because they failed to make in Europe, it can only be parasitic by the Chinese market, so Chinese enterprises should take to seize it, do yourself, as long as the domestic market to foreign mouse can wipe out, then they will completely crash out.